New Zealand: The Land of the Long White Cloud
New Zealand is a place where visitors often feel like they’ve stumbled into a real-life fairy tale, and the locals only add to that magic. According to a 2024 survey, an impressive 92% of tourists reported feeling genuinely welcomed by New Zealanders. The country’s commitment to hospitality is more than just talk—you’ll notice it in every warm greeting and helpful gesture, whether you’re in a bustling city or a tiny village. The Māori culture’s tradition of the hongi, a greeting that involves the touching of noses, symbolizes a deep sharing of life. Locals regularly go out of their way to help tourists, sometimes even offering rides or personal recommendations without expecting anything in return. The “100% Pure New Zealand” campaign isn’t just about landscapes; it’s about the people, too, and how they treat every guest as a friend. With its dramatic fjords, lively cities, and deep-rooted respect for visitors, New Zealand feels like a country-sized hug.
Portugal: A Warm Embrace on the Iberian Peninsula
Portugal’s charm is more than just its sun-soaked coasts—it’s the people who truly make the country shine. In 2024, Portugal experienced a 15% surge in visitors, with 88% of surveyed tourists saying they felt a strong sense of belonging. The Portuguese are famous for their readiness to chat, help with directions, or share a glass of port on a breezy evening. Cities like Lisbon and Porto are brimming with locals who eagerly welcome newcomers to their favorite cafes or hidden gems. During the lively Festa de São João in Porto, residents and tourists dance in the streets together, smashing garlic on each others’ heads and laughing until sunrise. It’s hard not to feel at home when strangers invite you to join their table or explain the story behind a dish. Portugal’s gentle pace and heartfelt hospitality make every traveler feel like part of the family.
Japan: The Land of Omotenashi
In Japan, hospitality is a finely tuned art known as “omotenashi,” which means anticipating needs before they’re even spoken. The country welcomed more than 30 million international visitors in 2024, and a striking 95% of them felt respected and valued. Japanese service, whether at a five-star hotel or a ramen stand, is marked by politeness, meticulous attention to detail, and a genuine desire to please. Locals bow in greeting, offer small gifts, and sometimes even walk you to your destination if you’re lost. One tourist described being handed an umbrella by a stranger during a downpour, a simple gesture that captures the nation’s spirit. From bullet train attendants who thank each passenger individually to shopkeepers who wrap purchases with care, every interaction feels intentional and kind. The result is an experience that leaves visitors feeling both cared for and inspired.
Costa Rica: Pura Vida and Open Arms
Costa Rica’s “pura vida” lifestyle is more than a slogan—it’s a way of life that radiates through every smile and friendly wave. The country saw a 20% jump in eco-tourism in 2024, and 90% of visitors say they felt genuinely welcomed by the locals, known as Ticos. Whether you’re zip-lining through rainforests or relaxing on a quiet beach, the warmth of the people is unmistakable. Ticos are quick to invite travelers to local celebrations, share stories about their communities, or teach a few words of Spanish. There’s a laid-back ease here: strangers greet each other as if they’re old friends, and it’s not unusual for locals to invite you into their home for coffee. Costa Rica’s focus on sustainability and community means everyone, visitor or not, is encouraged to join in caring for the environment. Tourists leave not just with memories, but with a sense of belonging.
Iceland: A Friendly Nordic Gem
Iceland may be known for its chilly landscape, but the people are anything but cold. In 2024, tourism spiked by 25%, and 85% of visitors reported feeling warmly welcomed by Icelanders. Locals are proud of their Viking heritage, and they love to share stories about geysers, elves, and the mysterious Northern Lights. The annual Reykjavik Culture Night transforms the city into a giant street party, where residents and tourists mingle freely, sampling local food and dancing under the midnight sun. Even in remote villages, strangers are greeted with smiles and often offered traditional Icelandic treats. The spirit of “gestfriði”—hospitality—is a source of pride, and you might find yourself invited to a family dinner or a spontaneous road trip. Visitors are often surprised by how quickly Iceland feels like home, thanks to the genuine kindness of the people.
Canada: A Mosaic of Welcoming Cultures
Canada’s reputation for friendliness isn’t just a stereotype—it’s a lived reality for millions of tourists each year. In 2024, over 40 million people visited Canada, and 90% said they felt a strong sense of belonging. Cities like Toronto and Vancouver are melting pots of cultures, where it’s common for locals to chat with visitors about their hometowns or traditions. During Canada Day, tourists are welcomed with open arms to join in parades, fireworks, and pancake breakfasts. Even in smaller towns, strangers will often go out of their way to offer help, share a local tip, or simply say hello. The Canadian “sorry” is legendary, and you’ll hear it often—sometimes even when you bump into someone’s shopping cart. The country’s multicultural spirit means everyone is invited to the table, no matter where they’re from.
Italy: La Dolce Vita and Open Hearts
Italy’s warm hospitality is as famous as its pasta and art. In 2024, the country saw tourism bounce back with gusto, and 87% of travelers reported feeling truly welcomed by locals. Italians have a way of making every guest feel like family, whether it’s offering a seat at their dinner table or inviting you to a small-town festival. Village residents are especially known for their generosity, often sharing homemade wine or guiding tourists through hidden alleys and ancient ruins. The Palio di Siena, a centuries-old horse race, is as much a celebration for visitors as it is for locals, with everyone joining in the festivities. The Italian passion for food means strangers will eagerly explain recipes or insist you try just one more dish. Visitors often leave Italy with not just souvenirs, but a collection of personal stories and new friendships.
Thailand: The Land of Smiles
Thailand’s nickname, “Land of Smiles,” is no exaggeration—there’s a genuine warmth in every greeting. In 2024, the country welcomed over 35 million visitors, and 92% of them said they felt truly embraced by the Thai people. From bustling Bangkok to peaceful Chiang Mai, locals are quick to offer directions, advice, or even a cold drink on a hot day. The country’s culture of hospitality is most visible during festivals like Songkran, where everyone—tourist or local—joins in water fights and street celebrations. Street vendors will often help you try new foods, while temple attendants are eager to explain customs and history. The Thai concept of “sanuk,” or finding joy in life, is infectious, and tourists are encouraged to join in. Many visitors leave Thailand with a new appreciation for kindness—and perhaps a few new friends, too.
Greece: A Warm Welcome in the Mediterranean
Greece’s legendary hospitality is woven into the fabric of daily life, especially in its picturesque islands and historic cities. In 2024, tourism climbed by 15%, and 89% of tourists reported feeling genuinely welcomed. Greeks are famous for their generosity—don’t be surprised if a shop owner insists you try a local delicacy or a family invites you to their evening meal. The Athens Epidaurus Festival is a highlight, where locals go out of their way to include tourists in the celebration of music and theater. It’s common for strangers to strike up conversations in a taverna, sharing stories over plates of meze. The Greek concept of “philoxenia,” the duty to be kind to strangers, is alive and well, shaping every interaction. This spirit makes it easy for visitors to feel like part of the community, even on a short stay.
Australia: A Land of Friendly Faces
Australia is more than just kangaroos and coral reefs—it’s a country where visitors are greeted with easy-going warmth. In 2024, more than 9 million international tourists arrived, and 91% said they felt sincerely welcomed by Australians. Locals have a reputation for being laid-back and helpful, often striking up conversations with travelers or sharing insider tips. The Sydney Festival is a great example, inviting tourists to celebrate alongside locals with music, art, and food. Whether you’re lost in Melbourne’s laneways or hiking in the Outback, there’s always someone willing to lend a hand or offer a smile. Aussies are known for their “no worries” attitude, making it easy for travelers to relax and feel at home. The sense of community extends from cities to remote towns, ensuring every guest leaves with a story—and maybe a new mate.