A Warm Welcome in Quebec’s Eastern Townships

In Quebec’s Eastern Townships, a new tourism campaign warmly invites American visitors. A promotional video released on May 26 features an English-speaking tourist who, upon admitting he’s American, receives a heartfelt hug from a French-speaking hotel receptionist. This initiative is part of a CA$150,000 (US$109,000) advertising effort aimed at reassuring U.S. travelers that they are genuinely welcome this summer. Isabelle Charlebois, General Director of Tourism Eastern Townships, emphasized the message: Americans are not only expected but truly embraced.
U.S. Travelers Express Concerns Amid Political Climate

Despite Canada’s welcoming gestures, some American tourists are apprehensive about traveling north due to current political tensions. Brian Kirchhoff from Middlebury, Vermont, expressed concerns over potential scrutiny at the border, citing recent U.S. political rhetoric suggesting annexation of Canada. Similarly, travel advisor Melissa Curtin McDavitt noted that clients canceled a planned trip to Quebec City over political worries, despite the city’s reputation as one of Canada’s safest destinations.
Tourism Industry Addresses American Travelers’ Hesitations

Canadian tourism officials acknowledge the unease among U.S. visitors. Andrew Siegwart, President and CEO of the Tourism Industry Association of Ontario, reported that members are fielding questions from Americans about border crossings and their reception in Canada. Given that Americans accounted for nearly 79% of international visits in the third quarter of the previous year, such hesitations could significantly impact the Canadian tourism economy. Siegwart emphasized the importance of conveying a message of openness and hospitality to maintain strong cross-border tourism.
Campaigns Highlight Economic Benefits for U.S. Tourists

To further entice American visitors, Canadian cities like Montreal are promoting the favorable exchange rate. Tourisme Montréal launched the “Stretch Your Dollar Further in Montréal” campaign, showcasing how U.S. tourists can enjoy more value for their money. This initiative aims to counteract potential declines in American tourism by emphasizing economic advantages. Aurélie de Blois, a spokesperson for Tourisme Montréal, highlighted the city’s historical, cultural, and geographical ties with the United States, reinforcing the message of continued friendship and openness.
Grassroots Efforts Foster Cross-Border Friendships

Beyond official campaigns, individual Canadians are taking steps to welcome Americans. In Nanaimo, British Columbia, local resident Tod Maffin extended an invitation via TikTok for Americans supportive of Canada to visit. The response was overwhelming, with approximately 500 people gathering in April for group photos and to enjoy the town’s famous Nanaimo bars. Maffin expressed that, despite political tensions, the bond between everyday Canadians and Americans remains strong and heartfelt.
Navigating Political Tensions with Neighborly Respect

While some Canadians express frustration over U.S. political actions, many differentiate between governmental policies and individual Americans. Jessica Langer Kapalka, co-owner of Toronto’s Canada-themed Grizzly Bar, stated that Americans are welcome as long as they respect Canada’s sovereignty and culture. This sentiment is echoed in online forums, where Canadians advise American visitors to be mindful of political sensitivities but assure them of a warm welcome. The overarching message is clear: personal connections and mutual respect transcend political disagreements.
- Top 10 Eco-Friendly Countries for Conscious Travelers in 2025 - June 16, 2025
- Top 10 Places to Travel Responsibly Without Sacrificing Comfort - June 13, 2025
- 9 Most Loved Countries to Live In (And Why You May Want to Avoid Them) - June 12, 2025

Sophia Reed loves to travel and explore new cultures. She is also the Chief Editor of TBL.