The Surprising Surge of Cowboy-Core
Cowboy-Core isn’t just a quirky hashtag—it’s a full-blown movement in 2025’s travel scene. Inspired by the romanticism of the Wild West, this trend is luring adventurers away from city lights and into open fields, dusty boots and all. Horseback riding through sprawling ranches, learning the ropes of cattle herding, and even camping out under the stars are now on many travelers’ bucket lists. A recent Travel Weekly survey found that a surprising 35% of travelers are eyeing cowboy-themed vacations this year, making it far more than a niche curiosity. The appeal seems rooted in a longing for authenticity and a simple, rugged lifestyle. Many are drawn in by the promise of disconnecting from technology and reconnecting with the land, as well as the thrill of living out childhood dreams inspired by old Western movies. For some, it’s about finding a sense of freedom that feels rare in a fast-paced world.
The Rise of the Coastal Grannies
Coastal Grannies are redefining what it means to travel in your golden years. This trend centers on older women embracing the serene, sun-soaked life by the sea, often with a stylish twist. Rather than slowing down, these women are diving into wellness retreats, art classes, and long, leisurely walks on the beach. According to AARP, 40% of women aged 60 and older are planning to travel more in 2025, signaling a real shift in who is shaping the travel market. These travelers are not only seeking relaxation, but also connection and personal growth. Many are choosing destinations that offer community gatherings, healthy cuisine, and creative outlets. Their presence is influencing everything from resort amenities to local tourism programs, making the travel industry take notice and adapt to their unique needs.
Sustainability Becomes Essential
Both Cowboy-Core and Coastal Grannies are pushing sustainability to the forefront of travel preferences. Eco-friendly lodges, locally sourced meals, and carbon-neutral adventures are not just nice-to-haves—they’re musts for these travelers. The Global Sustainable Tourism Council reports that 70% of travelers are ready to pay extra for sustainable experiences, a fact that’s driving hotels and tour operators to rethink their offerings. Ranches are adopting solar power, and beach resorts are banning single-use plastics. Guests are encouraged to participate in conservation efforts, whether it’s helping with beach clean-ups or learning about regenerative agriculture. This focus on sustainability isn’t just a passing trend—it’s quickly becoming the standard for travel in 2025, especially among younger and older generations alike.
Agritourism’s Unexpected Popularity
Agritourism, once seen as a niche interest, has exploded in popularity, particularly among Cowboy-Core adherents. Visitors are eager to roll up their sleeves and experience the day-to-day life on working farms and ranches. Activities like milking cows, collecting eggs, and learning to make cheese are now marketed as immersive travel experiences. The American Farm Bureau Federation noted that agritourism added over $1 billion to the U.S. economy in 2024, with numbers only expected to climb. This hands-on approach gives travelers a sense of accomplishment and a deeper appreciation for where their food comes from. For many, it’s also about fostering a connection with nature and supporting small, family-run businesses. These experiences are often intergenerational, with families, friends, and solo travelers all joining in.
Wellness Retreats Take Center Stage
Wellness isn’t just a buzzword—it’s a cornerstone of the Coastal Grannies trend. The growing popularity of wellness retreats is clear, with older women prioritizing spa treatments, yoga classes, and nutrition workshops as part of their travels. The Global Wellness Institute predicts the wellness tourism sector will reach $1.2 trillion by the end of 2025, underlining just how much travelers crave these health-focused getaways. Many retreats are set in tranquil, scenic locations, offering ocean views and gentle breezes to enhance the relaxation. Guests participate in meditation, tai chi, and even group therapy sessions aimed at fostering emotional well-being. This trend is about more than pampering; it’s about holistic health and longevity, attracting those who want to return home feeling not just rested, but rejuvenated.
Social Media’s Pivotal Role
Social media platforms like Instagram and TikTok have become the driving force behind the rapid spread of Cowboy-Core and Coastal Grannies. Picturesque images of wide-brimmed hats, rustic barns, and sunlit beaches have gone viral, inspiring millions to seek out similar experiences. According to Statista, 54% of travelers say they turn to social media for trip ideas and recommendations. Influencers and everyday users alike showcase their adventures, from wrangling cattle to sipping tea on a coastal porch, making these lifestyles seem both attainable and desirable. Social media has also made it easier for small businesses and local hosts to reach a global audience, fueling the demand for unique, photogenic travel experiences. The visual storytelling aspect creates a powerful sense of wanderlust that traditional ads simply can’t compete with.
Unique Accommodations: Beyond the Ordinary
Travelers in 2025 are leaving behind the bland hotel room for something far more memorable. Whether it’s glamping in a luxury tent on a ranch or renting a charming beachfront cottage, unique accommodations are in high demand. Airbnb has reported a 25% jump in bookings for non-traditional stays, a testament to travelers’ desire for novelty and comfort. Some ranches offer cozy cabins with wood-burning stoves, perfect for chilly nights after a day of riding. Beach destinations feature pastel-hued bungalows with hammocks and ocean views, catering to the relaxed vibe of the Coastal Grannies. These options offer not just a place to sleep, but an experience in themselves—one that travelers are eager to share on their social feeds.
Culinary Adventures Take the Stage
Food has always been a powerful part of travel, but in 2025, it’s more important than ever. Cowboy-Core travelers seek out hearty, traditional cowboy fare like slow-cooked barbecue, cornbread, and campfire coffee. Meanwhile, Coastal Grannies delight in fresh, locally sourced seafood, crisp salads, and artisanal breads. The National Restaurant Association found that 60% of travelers say food is a major factor in their choice of destination. Cooking classes and farm tours are common, allowing visitors to learn firsthand about the local cuisine. Some even participate in oyster shucking or fishing excursions. These culinary adventures not only satisfy appetite but also create lasting memories and deeper cultural understanding.
Building Stronger Community Connections
A defining feature of both Cowboy-Core and Coastal Grannies is a strong focus on engaging with local communities. Travelers are seeking more than just sightseeing—they want to participate in workshops, attend local festivals, and contribute to the places they visit. The World Tourism Organization’s research shows that 75% of travelers now prioritize community engagement during their trips. This might look like joining a barn dance, volunteering at a beach clean-up, or learning traditional crafts from artisans. These interactions foster genuine connections and help sustain local economies. Travelers often return home with not just souvenirs, but new friendships and a sense of belonging.
The Future of These Unlikely Trends
Cowboy-Core and Coastal Grannies have already reshaped the travel landscape in 2025, and their influence shows no signs of fading. The demand for authenticity, sustainability, and meaningful connections is driving the industry to evolve rapidly. Tour operators, hotels, and local communities are all adapting to cater to these unique styles of travel. As both trends continue to grow, they offer a glimpse into a future where travel is about more than ticking off destinations—it’s about living out dreams, connecting with others, and caring for the world we explore.