New Zealand: A Culture of Kindness

New Zealand’s reputation for friendliness is more than just a travel cliché—it’s backed by data and lived experiences. According to the 2024 Global Peace Index, New Zealand not only ranks high for safety but also for the welcoming nature of its people. The concept of “manaakitanga,” rooted in Maori tradition, drives an ethos of hospitality and generosity throughout the country. In a 2024 Tourism New Zealand survey, 87% of visitors felt genuinely welcomed, with smaller towns like Rotorua and Queenstown frequently cited for their warmth. Many travelers recount stories of locals offering directions, sharing meals, or even inviting them into their homes. Community events and local gatherings often include tourists without hesitation, reinforcing a sense of belonging. This openness is not limited to urban centers; rural and coastal communities are especially noted for their eagerness to engage with newcomers. The friendliness of New Zealanders has become a cornerstone of the nation’s tourism appeal, fostering repeat visits and glowing reviews worldwide.
Canada: The Politeness Capital

Canada’s global image as a land of politeness is supported by recent statistics and real-world behavior. The 2023 Canadian Tourism Commission reported that 92% of international visitors described Canadian locals as notably friendly and helpful, regardless of whether they were in cosmopolitan cities or remote towns. The “Canadians Say Sorry” campaign has become a symbol of the national character, highlighting frequent acts of civility and courtesy. In multicultural hubs like Toronto and Vancouver, tourists often find themselves the recipients of unexpected assistance, from navigating public transport to receiving personalized recommendations. A 2024 University of Toronto study revealed a 15% increase in reported acts of kindness since the COVID-19 pandemic, illustrating a renewed sense of national community. Even in large crowds or high-stress situations, Canadians are recognized for maintaining composure and offering support. This culture of politeness is consistently reflected in global rankings, with Canada placing among the top for visitor satisfaction and perceived safety.
Portugal: A Warm Welcome

Portugal has rapidly climbed the ranks of traveler favorites, and its people’s warmth is a key reason. The 2024 European Travel Commission survey found that 89% of international tourists reported feeling welcomed by locals, especially in Lisbon and Porto. The Portuguese tradition of sharing stories over coffee or at markets creates an environment where strangers quickly become friends. The national emotion of “saudade,” a deep longing or nostalgia, is often shared with visitors, forging emotional connections. According to the 2023 World Happiness Report, Portugal’s happiness scores have risen, with researchers linking this trend to the population’s willingness to embrace newcomers. Local businesses and residents are known to offer personalized tips, from hidden beaches to family-owned restaurants, enhancing visitors’ experiences. Community festivals and open-air markets frequently draw both locals and tourists together, blending cultures in a seamless, welcoming fashion. The authenticity of the Portuguese welcome has made the country a repeat destination for many travelers seeking genuine connections.
Japan: Hospitality with a Unique Touch

Japan’s legendary hospitality, or “omotenashi,” is a cultural pillar that shapes every visitor’s experience. In 2023, a Japan National Tourism Organization survey found that 90% of tourists felt locals went above and beyond to ensure their comfort. The meticulous attention to detail in customer service is evident everywhere—from train stations to small family-run inns. Even in bustling cities like Tokyo and Osaka, travelers are often surprised by the willingness of residents to offer directions or translate menus. This approach is not reserved for luxury establishments; even convenience store clerks and taxi drivers are praised for their patience and kindness. The 2024 Travel and Tourism Competitiveness Report ranked Japan among the top countries for service quality, further validating its reputation. Cultural practices such as bowing and formal greetings reinforce respect and care, creating a memorable experience for those unaccustomed to such traditions. The sense of pride in welcoming outsiders is deeply ingrained, making Japan stand out as a uniquely hospitable destination.
Ireland: The Land of a Thousand Welcomes

Ireland’s nickname as the “Land of a Thousand Welcomes” is well-deserved, according to a 2024 Fáilte Ireland survey that found 95% of tourists experienced genuine warmth from locals. The Irish custom of sharing stories in pubs and inviting strangers into lively conversations fosters immediate connections. In both cities like Dublin and small villages along the Wild Atlantic Way, visitors regularly report acts of kindness such as personal tours or spontaneous invitations to family gatherings. The Irish Tourism Board’s 2023 study showed a 20% increase in such gestures since the pandemic, with locals enthusiastically helping lost travelers or sharing historical anecdotes. Community festivals and music sessions often draw travelers into the heart of local culture, breaking down barriers. The Irish sense of humor and willingness to laugh with—and at—themselves further put visitors at ease. This spirit of openness and camaraderie often leaves travelers feeling like they have gained lifelong friends after even a short stay.
Costa Rica: Pura Vida Spirit

Costa Rica’s “Pura Vida” philosophy is not just a slogan—it’s a way of life that permeates every interaction. The Costa Rican Tourism Institute’s 2024 report revealed that 88% of tourists felt welcomed by locals, with rural communities particularly noted for their warmth. Residents frequently offer directions, invite visitors to community events, or share stories about their culture and environment. The country’s strong focus on sustainability and communal well-being creates a cooperative environment where kindness is the norm. The Happy Planet Index’s 2023 study ranked Costa Rica as the world’s happiest country, attributing this to the supportive and positive relationships among its people. Tourists often recount how locals will stop what they’re doing to help with anything from language barriers to finding the best hiking trails. In both bustling markets and remote villages, the emphasis on community creates a safe and inviting space for everyone. Costa Rica’s reputation for friendliness is a significant reason why travelers return year after year.
Thailand: The Land of Smiles

Thailand’s nickname, “The Land of Smiles,” is supported by hard data and personal anecdotes alike. According to a 2024 Tourism Authority of Thailand survey, 91% of visitors felt warmly welcomed by locals, with the highest praise given to regions like Chiang Mai and Bangkok. Thai culture values hospitality deeply, with residents often assisting tourists far beyond what’s expected. Whether it’s sharing a street food recommendation or guiding someone through a bustling market, acts of kindness are frequent. The 2023 World Happiness Report found that social support levels in Thailand are among the highest in Southeast Asia, directly correlating with the friendliness shown to travelers. Many tourists mention that even in crowded areas, locals maintain patience and a willingness to help. The tradition of “wai,” a respectful greeting, further sets the tone for positive interactions. This collective approach to hospitality has helped Thailand consistently rank among the most popular and welcoming destinations worldwide.
Iceland: A Community of Helpers

Iceland’s small population fosters a sense of togetherness that extends naturally to visitors. In a 2024 Visit Iceland survey, 93% of tourists reported feeling welcomed by Icelanders, especially in smaller towns like Akureyri and Húsavík. The country’s challenging natural environment has historically required cooperation and mutual support, values that continue today. Tourists often find locals eager to share advice on exploring safely or even joining group activities. The 2023 Happiness Index placed Iceland among the top nations for social support, linking this to the everyday kindness extended to strangers. Stories abound of Icelanders going out of their way to assist with car troubles or offer guidance on weather hazards. Community centers and local swimming pools often serve as informal gathering spots where travelers can mingle and receive insider tips. The deep-rooted culture of helping one another is felt by all who visit, making for an exceptionally warm and memorable experience.
Finland: The Kindness Capital

Finland’s reputation for kindness and social trust is supported by recent visitor feedback and global rankings. A 2024 Finnish Tourist Board report found that 90% of international guests felt welcomed, with Helsinki and Rovaniemi singled out for their friendly residents. The concept of “sisu,” which denotes resilience and compassion, shapes daily interactions and creates a supportive environment for travelers. According to the 2023 World Happiness Report, Finland is the happiest country globally, with researchers highlighting the connection between happiness and generosity towards strangers. Tourists frequently encounter locals willing to help with directions, share cultural insights, or recommend hidden gems. Public spaces are designed to be inclusive, fostering a sense of safety and belonging. Seasonal festivals and outdoor events often encourage participation from visitors, strengthening bonds between residents and travelers. The Finnish approach to hospitality is both understated and sincere, leaving a lasting impression on those who experience it.
Australia: A Friendly Down Under

Australia’s identity as a welcoming nation is reflected in recent tourism data and social trends. The 2024 Tourism Australia survey reported that 89% of international visitors felt genuinely welcomed, particularly in major cities like Sydney, Melbourne, and Brisbane. The laid-back Australian attitude translates into everyday kindness, with residents frequently offering help, travel advice, or even joining tourists for a casual meal. The Australian Bureau of Statistics’ 2023 study indicated an 18% rise in reported acts of kindness since the pandemic, suggesting a renewed focus on community connection. The nation’s multicultural makeup means that locals are accustomed to interacting with people from all backgrounds, fostering an inclusive atmosphere. Outdoor culture and public events often bring together locals and tourists, breaking down barriers and encouraging shared experiences. The willingness of Australians to “have a yarn” or share a laugh with strangers contributes to the country’s enduring appeal as a friendly travel destination.
Places Where Tourists Feel Unwanted

Venice, Italy, has seen a surge in tourist numbers, resulting in growing friction between visitors and residents. The 2024 Venice Tourism Board report revealed that 65% of tourists sensed local frustration over overcrowding. Residents have voiced concerns about the strain tourism places on infrastructure and daily life, with many advocating for visitor restrictions and increased taxes. The European Commission’s 2023 study found that 70% of Venetians believe mass tourism has deteriorated their quality of life, leading to visible signs of discontent such as protest banners and local campaigns. Tourists sometimes encounter unfriendly service or are discouraged from visiting certain neighborhoods. Short-term rentals and rising prices have also fueled resentment, making it harder for locals to afford living in their own city. The introduction of new tourist taxes and entry fees in 2024 further reflects the growing divide between locals and the international influx. This tension has led some visitors to report feeling unwelcome or out of place during their stay.